Ben Wille
Tenacious Problem Solver
Description
For years advertisers have moved away from traditional media advertising toward digital advertising. The reason is simple, data. Digital advertising provides you with concrete data in order to make decisions. Specifically, helps you know if that advertising was worth it or not.
Traditional media advertising can’t offer that because there is nothing to track.
To close some of that gap, we developed this radio analytics web app.
How it works
An advertiser runs their commercials on TV or radio. After the commercials run you get a report that shows the commercial, source, and run date and time.
I upload this report to the web app and it matches the date and time of the commercial to your Google Analytics account and looks for spikes in an 8-minute window around the run time.
The web app returns a report on how many web visits each commercial earned. Through this way you can correlate which commercial did best (if you have different messages running), which source did best(if you are running on different sources), and how much extra traffic these commercials gave you.
Client
Broadway Media